I’ve been in the communication field for over 10 years, and when I decided to pursue an MBA, many people asked me, “Why an MBA?” and “Do you want to pivot after your MBA?”
And the answer has never been no.
I love communication, and I want to elevate it to fit the new era of business.
To be honest, deep down I truly believe that getting an MBA (or diving deeper into business in other ways) is the right direction to stay ahead of the curve of communication. The hard part has been explaining why. It’s always felt like my thinking comes partly from logic and partly from intuition, shaped by experience.
So what I’m sharing here is mostly based on reflection, not a theory. It may evolve and be different from others. I just want to capture these thoughts now and revisit them after I complete my MBA.
Here are my ‘3 WHYs’—Why I chose an MBA as a communicator.
1.Communicators become strategic business partners
The role of communicators has changed significantly.
In the past, communicators were often the last to know critical business information mainly because of confidentiality. Our job was to wait, develop the message, and release it.
Today, that model no longer works.
In many organizations (though it may vary by company), communicators are now expected to sit much closer to the executive table. We’re no longer just messengers, we’re part of the decision-making process. Communication has become a strategic function.
This shift is happening because we live in the age of information—where the line between truth and misinformation is blurred, where “right” and “wrong” are constantly debated, where unwritten rules increasingly shape public judgment, and where changes can happen in a second. In this environment, every business decision carries reputational consequences.
Because of that, businesses need to be extremely thoughtful—not only about what they decide, but how those decisions will be understood, questioned, and interpreted by different stakeholders.
This realization is what inspired me to learn more about business. I want to be able to connect information across functions, see the bigger picture, understand stakeholders, and contribute meaningfully to discussions early on. Ultimately, my goal is to show up at the table as a communicator who can raise ideas and concerns clearly, quickly, and productively—not after decisions are made, but while they’re being shaped.
2. Understanding different functions to build strong internal alignment and stronger communication
When I was a junior, I was taught that communicators act like a megaphone—to shout the company’s story as loudly as possible.
But over time, my experience taught me something different.
Today, it’s not enough to simply tell a story. We need to make sure the story is consistent across the entire company—for both internal and external stakeholders. Especially in a fragmented media world, where everyone has their own megaphone.
Consistency matters because a credible company doesn’t tell conflicting stories. When messages don’t align, it signals weak internal collaboration, and that can quietly damage trust and reputation.
Seeing this made me realize that good communication doesn’t start with words. It starts with understanding internally.
Understanding how different departments work, what they care about, how they think, the language they use, and how we can work together
That’s why I want to understand other functions more deeply, to serve it better.
3. Staying organized in a chaotic world—for myself and my team
Lately, it feels like the world is full of challenges. New problems keep showing up and businesses rarely feel calm.
There are moments when I feel lost. Sometimes I don’t know what to do—not because I don’t care, but because I’ve never understood how business actually works. I’ve learned mostly through experience and observation.
What I’m really looking for is structure.
I want to understand how value is created, where pressure comes from, and what leaders are actually optimizing for when they make decisions. If I understand the core of the business, then when problems arise, I won’t panic. I can stay organized, and support team effectively
MBA can help shape me to think in terms of trade-offs, incentives, financial impact, governance, long-term value, and so on.
With that structure, I feel more prepared for whatever comes my way.
With that structure, I can share, lead, and influence more easily
So these are my reasons, and I’d love to hear yours too.
I’m still on my way through the MBA, and honestly, I don’t know how these two years will change me.
Will it meet the aspirations I’ve written about here?
Will it fall short or go beyond them?
Let’s see.
I’ll keep you posted.
like a kid. 